Get prepared for disruptive innovation in TV and digital advertising.
These Screen Matchmakers are introducing new tools and tech that bring TV and digital media closer together, enhancing advertising budgets and delivering better ROI for brands. Attend ACA’s executive forum for a glimpse at the future of media buying.
MRC CEO George Ivie will set the stage, explaining how the ad industry can pursue the seemingly contradictory objectives of innovation and standardization. Through the years, the MRC has seen new tech go from nascent to adoption to standardization under MRC audit and accreditation. You never know where the next big thing will come from.
Our next speaker, T.S. Kelly, will introduce attendees to groundbreaking advancements from Alphonso.TV that combine smart TV data with mobile listening technology to provide advertisers with deep, real-time data for their TV buys, and the ability to retarget viewers online.
Plus, hear how matching the contextual tone of an ad with the emotional tone of the content boosts effectiveness. Hotspex CEO Shane Skillen will explain how Hotspex integrated its emotional and behavioural science approach with Google’s Deep Learning Knowledge Graph to target advertising based on context and serve people the right digital ads at the right time. Now working with N-Logic, Hotspex is able to deliver the same cognitive media targeting capabilities for television.
Date: June 15, 2018
Time: 8:30 a.m. – 11:00 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto
Complimentary to ACA members / $99 for Non-Members
Register Now (Members)
Register Now (Non-Members)
Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.
Registration / Breakfast / Networking
Presentations and Q & A
- George Ivie, Executive Director and CEO, Media Rating Council
- T.S. Kelly. SVP, Research, Alphonso Inc.
- Shane Skillen, CEO, Hotspex
More detail to come. Agenda subject to change.
TS Kelly, SVP, Research, Alphonso Inc
T.S. Kelly, SVP Research at Alphonso Inc, is a 20-year veteran of the media and market research industry. He has held senior level positions at I Heart Radio, Nielsen, Doner Advertising, Quantcast, Havas Media and most recently, in 2009, founded New York-based consultancy The Media Strategist.
Alphonso is a TV data company and a market leader in providing brands with verified TV audiences on mobile devices and the web. The company enables its clients to amplify TV spend with digital, and to measure the impact of TV advertising on traffic and sales, both online and offline. Alphonso’s real-time TV ad analytics and closed-loop attribution reporting helps brands understand the true ROI of TV ad campaigns.
Shane Skillen, CEO, Hotspex
As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioural scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries.
In recent years, Shane and his team have launched cutting edge implicit measurement tools, while also blending behavioural science with Google’s machine learning to create a contextual media targeting tool that helps ads work harder. As such, Hotspex has been voted among the top most innovative global insights consultancies for 4 years in a row.
George Ivie, Executive Director & CEO, Media Rating Council
The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.
Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.