Webinars

July 9, 2018

Optimize Your Client-Agency Relationship

When David Ogilvy wrote out tips and tricks to getting the best work from agencies, 10 of his 14 steps focused on relationship management. Clients, he said, get the agencies they deserve.

But what does it take to make a good relationship -and the work it produces- great?

This complimentary webinar is exclusive to ACA members.

Register

When David Ogilvy wrote out tips and tricks to getting the best work from agencies, 10 of his 14 steps focused on relationship management. Clients, he said, get the agencies they deserve.

But what does it take to make a good relationship -and the work it produces- great?

Kim Walker, Founder and Chairman of Aprais worldwide, delves into new research that examined 18,000 agency-brand relationships across 92 countries to reveal what it takes to be an amazing client – and how to bring your creative teams along for the ride.

In this webinar, he’ll explore:

  • Why regular, accurate measurement of performance is critical to understanding the client-agency dynamic – and how to get that data in the first place
  • What it takes to be a great client, according to the agencies who love them
  • Why better relationships mean better performance and productivity
  • How Canada compares with other countries in its client-agency relationships

Presenter: Kim Walker, Founder & Chairman, Aprais Worldwide

Date: Monday, July 9, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

Register

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Kim Walker, Founder & Chairman, Aprais Worldwide

Kim is the Founder and Chairman of Aprais, a world leading consultancy that uses data-driven evaluations to drive more productive partnerships for many of the world’s leading marketers and agencies. His background includes over 30 years in the advertising industry where he has held top management positions with leading advertising agency networks, including Chief Operating Officer of Carat Asia Pacific, President Isobar APAC, and Regional President of M&C Saatchi Asia.

Events

July 17, 2018

Digital Media: Views From Quebec and Abroad

Description ACA Marketing Leaders Roundtable (in Montreal) Featuring Yann Leroux, Managing Director, France, Integral Ad Science This in-person, French language breakfast event has been tailored exclusively with Quebec marketers in mind. Together, we’ll be taking a close look at digital issues affecting the market. Yann Le Roux, Managing Director, France for Integral Ad Science, will […]

Description

ACA Marketing Leaders Roundtable (in Montreal)

Featuring Yann Leroux, Managing Director, France, Integral Ad Science

This in-person, French language breakfast event has been tailored exclusively with Quebec marketers in mind. Together, we’ll be taking a close look at digital issues affecting the market. Yann Le Roux, Managing Director, France for Integral Ad Science, will present on the lessons learned in Europe that can be applied here at home, followed by a round-table for sharing and receiving solutions.

Join us for an event that will help you optimize your practice and media budgets.

Registration

Date: July 17, 2018
Time: 8:30 a.m. – 11:30 a.m.
Place: W Montréal, Studio 3 & 4: 901 Square Victoria, Montréal

NB: This event and all its content will take place in French.

This complimentary event is exclusive to ACA members.

Register

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

8:30 a.m.
Registration

9:00 a.m.
ACA Welcome & Breakfast
MC : Patrick Hotte, VP, Quebec

9:05 a.m.
The European Perspective On Digital Media
Presenter: Yann Leroux, Country Manager, Integral Ad Science

Quality, fraud, measurement, ROI, transparency, trust, privacy – these are matters of digital media that affect marketers worldwide. In many cases, Europe is leading the charge in tackling them. What’s going on there that impacts our use of marketing technology and data? Are European advertisers facing the same challenges we are in Canada? How are agencies, publishers and tech providers adapting to some of the biggest changes to the market in the last decade?

Join ACA as we explore The European Perspective on Digital Media with Yann Le Roux. Yann has over 22 years of digital media experience in agency and technology roles both in France and globally. He founded Havas’ digital media division in France and Canada followed by taking a global role running Havas’ tech stack. He founded his own agency, Matiro and is currently France’s country manager of Integral Ad Science.

10:00 a.m.
Digital Round Table Discussion – for marketers only

Let’s dig deep and look in-depth at the issues for our industry, including Bot fraud, programmatic solutions and (lack of) transparency in digital media.

11:00 a.m.
Wrap up and Networking

Note: Agenda subject to change.

Speakers

Patrick HottePatrick Hotte, VP, Montreal, ACA

Patrick is responsible for providing ACA’s Quebec members with first-class service, leveraging his proven ability of identifying business opportunities, developing strategies for clients and championing innovation.

In addition to providing member services, Hotte provides key input and expertise to ACA’s growing consulting services around agency search, remuneration and contracts.

Patrick has 20 years of integrated marketing experience nationally and has worked in both the Toronto and Montreal markets. A proven leader with rare national market experience, he has in-depth knowledge of the pressures for change and innovation facing marketers in both the English and French markets.

Most recently, he was Senior Vice President, Brand Strategies and Integration, for Havas Canada, where he provided senior leadership and management support to national brands such as Volkswagen Canada, Couche-Tard, Groupe Média TFO, Molson and Maple Leaf Foods. While at Havas, he oversaw the planning, organizing, staffing and management of all marketing, social and digital initiatives.

Patrick is fluent in both French and English.

Yann Leroux, Country Manager, Integral Ad Science

Yann Le Roux joined Integral Ad Science in early 2015 to launch the Paris office. With over 18 years in the global advertising technology market, Yann is charged with developing the business across France.

Prior to joining IAS, Yann co-founded Matiro, the very first ad trading desk in France, pioneering the RTB revolution. Matiro was acquired by Numberly/1000mercisGroup in 2013.

Before launching Matiro, Yann spent three years leading Havas Digital’s global ad technology strategy, as well as the Artemis Alliance, which runs Havas’ proprietary ad analytics platform. He also spent nine years running Havas Digital in France and 2 years managing Havas Digital Canada.

Sponsors

Strategic Partners


comScore

Events

June 15, 2018

The Screen Matchmakers – TV & Digital Find A Connection

Get prepared for disruptive innovation in TV and digital advertising.

The Screen Matchmakers have arrived with new tools and tech that bring TV and digital media closer together in complementary ways, enhancing advertising budgets and delivering better ROI for brands.

This event is sold out.

Description

Get prepared for disruptive innovation in TV and digital advertising.

These Screen Matchmakers are introducing new tools and tech that bring TV and digital media closer together, enhancing advertising budgets and delivering better ROI for brands. Attend ACA’s executive forum for a glimpse at the future of media buying.

MRC CEO George Ivie will set the stage, explaining how the ad industry can pursue the seemingly contradictory objectives of innovation and standardization. Through the years, the MRC has seen new tech go from nascent to adoption to standardization under MRC audit and accreditation. You never know where the next big thing will come from.

Our next speaker, T.S. Kelly, will introduce attendees to groundbreaking advancements from Alphonso.TV that combine smart TV data with mobile listening technology to provide advertisers with deep, real-time data for their TV buys, and the ability to retarget viewers online.

Plus, hear how matching the contextual tone of an ad with the emotional tone of the content boosts effectiveness. Hotspex CEO Shane Skillen will explain how Hotspex integrated its emotional and behavioural science approach with Google’s Deep Learning Knowledge Graph to target advertising based on context and serve people the right digital ads at the right time. Now working with N-Logic, Hotspex is able to deliver the same cognitive media targeting capabilities for television.

Twitter logo

#acaforum18

Registration

Date: June 15, 2018
Time: 8:30 a.m. – 11:30 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto

Complimentary to ACA members / $99 for Non-Members

This event is full. Registration is closed.

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

8:30 a.m.
Registration / Breakfast / Networking

9:00 a.m.
ACA Welcome

9:10 a.m.
Does Media Innovation Undermine Measurement Standardization?
Presentation + Q&A: George Ivie, Executive Director and CEO, Media Rating Council

The MRC’s focus is creating and accrediting industry-wide standards for media measurement systems. Yet frequently innovators create new measurement systems and new metrics. Throughout the history of the MRC, George Ivie has seen plenty of new ideas go on to become industry standards, but he has seen just as many fail. This talk will address the question of how the MRC works with innovators, like our other two presenters, as they go from being disruptors to upholders of standards.

9:35 a.m.
TV Data Innovation For Real-Time Targeting, Measurement and Attribution
Presentation + Q&A: T.S. Kelly. SVP, Research, Alphonso Inc.

Learn how brands are using TV data to better reach, measure and monetize TV audiences across all screens. T.S. Kelly will explore the most cutting-edge trends in TV data for retargeting and measurement, from self-serve audience segments leveraging granular TV viewership data to the newest forms of TV ad attribution, with offline data sets such as location data and in-store purchase data.

10:25 a.m.
How To Match Ads To A Consumer’s Mood
Presentation + Q&A: Shane Skillen, CEO, Hotspex

If content is King, context is Queen. The mood somebody is in when they see your ad has a dramatic effect on ad effectiveness/ROI and viewer experience. Shane Skillen from Hotspex will speak about a new media targeting solution, Hotspex Cognitive Media Targeting.

From a Hotspex survey of CMOs it emerged that media is the best place to harness technology to demonstrate ROI to shareholders. This led them to partner with Google’s Machine Learning tech to develop a media targeting solution that aligns ads and content and works across all digital platforms and linear television. Hear about the explosive results advertisers have achieved.

ACA members who attend the forum will receive a free trial of Hotspex’s targeting solution for one ad/creative.

11:15 a.m.
Wrap up and Networking

Note: Agenda subject to change.

Speakers

George Ivie, Executive Director & CEO, Media Rating CouncilGeorge Ivie, Executive Director & CEO, Media Rating Council

The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.

Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.

 

TS Kelly, SVP, Research, Alphonso Inc.T.S. Kelly, SVP, Research, Alphonso Inc

T.S. Kelly, SVP Research at Alphonso Inc, is a 20-year veteran of the media and market research industry. He has held senior level positions at I Heart Radio, Nielsen, Doner Advertising, Quantcast, Havas Media and most recently, in 2009, founded New York-based consultancy The Media Strategist.

Alphonso is a TV data company and a market leader in providing brands with verified TV audiences on mobile devices and the web. The company enables its clients to amplify TV spend with digital, and to measure the impact of TV advertising on traffic and sales, both online and offline. Alphonso’s real-time TV ad analytics and closed-loop attribution reporting helps brands understand the true ROI of TV ad campaigns.

Shane Skillen, CEO, HotspexShane Skillen, CEO, Hotspex

As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioural scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries.

In recent years, Shane and his team have launched cutting edge implicit measurement tools, while also blending behavioural science with Google’s machine learning to create a contextual media targeting tool that helps ads work harder. As such, Hotspex has been voted among the top most innovative global insights consultancies for 4 years in a row.

Sponsors

Strategic Partners


comScore

Platinum Sponsor

CPAX

Gold Sponsor

Alliance for Audited Media

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.