Events

August 2, 2018

Gold Medal Award 2018 – Call For Nominations

Established in 1941, the ACA Gold Medal Award is the Canadian marketing industry’s most prestigious honour. The award recognizes individuals whose outstanding achievements have contributed to the advancement of marketing communications in Canada.

Nominations are now closed for the 2018 ACA Gold Medal Award.

Established in 1941, the ACA Gold Medal Award is the Canadian marketing industry’s most prestigious honour. The award recognizes individuals whose outstanding achievements have contributed to the advancement of marketing communications in Canada.

Nominations are now closed for the 2018 ACA Gold Medal Award.


This year, the Gold Medal winner will be honoured at the Strategy Awards, as part of ACA’s new partnership with strategy magazine. The awards take place in Toronto on September 20, following the Marketing Evolution: C-Suite Summit.

ACA Members receive a 10% discount on tickets for the conference and award show.

To receive the discount codes or for any questions related to the Gold Medal, please contact: Davina Wong, Manager, Education & Events, ACA, by email or phone: (416) 964-3805 ext. 1007 / 1-800-565-0109.

If you’re having difficulties registering, please contact Joel Pinto at jpinto@brunico.com or 416-408-2300 ext. 650.

Events

August 1, 2018

Purposeful Purpose: How Top Marketers Approach Brand Purpose Effectively

Use of purpose-driven ads among the top 100 global brands has increased 300% in the last five years, according to a recent study. However, there often seems to be just as many good examples as there are bad ones. How can brands use purpose purposefully rather than simply jump on the bandwagon?

Join ACA and WARC for a complimentary event on August 1st to hear from leading practitioners in purpose-driven marketing, ask questions, and network with other marketers in Toronto.

Register

Description

Use of purpose-driven ads among the top 100 global brands has increased 300% in the last five years, according to a recent study. However, there often seems to be just as many good examples as there are bad ones. How can brands use purpose purposefully rather than simply jump on the bandwagon?

Join ACA and WARC for a complimentary event on August 1st to hear from leading practitioners in purpose-driven marketing, ask questions, and network with other marketers in Toronto.

Guest speakers include Eva Kasten, President WARC, Michelle Lee, Director of Strategic Planning, Ogilvy, and Nadia Malowany, Senior Brand Manager, Huggies, Kimberly-Clark.

We’ll serve light sips and snacks and provide some reading material from WARC to take home.

As a bonus, attendees will be able to tour the first floor of the Gardiner Museum for free on the day of the event.

Presented by:


Association of Canadian Advertisers   WARC

 

About WARC: WARC is an information service offering advertising case studies, best practices, and insights from the world’s leading brands through an easy annual subscription. Visit warc.com to see how you can get ideas, evidence, and brand intelligence every day.

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Registration

Date: August 1, 2018
Time: 5:00 p.m. – 7:30 p.m.
Place: Gardiner Museum, 3rd floor, Terrace Room, 111 Queens Park, Toronto, ON

Complimentary for ACA members

Register

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

5:00 p.m.
Registration

5:30 p.m.
Welcome Address

5:45 p.m.
Presentations

  • Lessons from Award-Winning Purpose Campaigns
    Eva Kasten, President, WARC Americas
  • Case Example: Huggies’ No Baby Unhugged
    Michelle Lee, Head of Planning, Ogilvy
    Nadia Malowany, Senior Brand Manager, Huggies, Kimberly-Clark
  • Case Example: Soñando con el Fútbol
  • Jim Tobin, Director International Sponsorship & Philanthropy, Global Marketing, Scotiabank
    Jeff Anders, Founder & CEO, The Mark

6:45 p.m.
Panel Q&A

7:00 p.m.
Networking

Note: More details to come. Agenda subject to change.

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.