Webinars

May 1, 2018

Spending Habits Of Ethnic Consumers

There are approximately 7.7 million multicultural consumers across Canada, accounting for 20% of the population, and Statistics Canada expects this population to almost double to 15 million by 2036.

This is a must-attend webinar to understand the motivations and spending patterns behind this growing consumer segment.

Register

There are approximately 7.7 million multicultural consumers across Canada, accounting for 20% of the population, and Statistics Canada expects this population to almost double to 15 million by 2036. As this segment grows into an increasingly dominant consumer group, marketers need to focus their strategies to ensure they connect with the right consumers at the right time.

A recent study from Nielsen leverages StatsCan census data, Nielsen’s Homescan and CINA panel to help better understand the size and household composition of these diverse shoppers, with a deep dive into their shopping behaviour.

This is a must-attend webinar to understand the motivations and spending patterns behind this growing consumer segment.

Presenters: Dale King, Director, Client Services, Jenny Mabley, VP Consumer Panel Services, Sandra Li, Client Business Partner, all from Nielsen

Date: Tuesday, May 1, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

Register

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Dale King, Director, Client Services, Nielsen

Dale King, Nielsen

Dale King leads the Canadian Watch Client Service team. Together with her team, they help clients better understand the Canadian advertising landscape – both traditional and digital.

Dale has more than 25 years of experience in the media industry. Prior to joining Nielsen, Dale worked on both sales and editorial aspects at The Globe and Mail, Sun Media, LexisNexis Canada, RealNet Canada, and Canwest Interactive.

Sandra Li, Client Business Partner, Nielsen

Sandra Li, Nielsen

In her current role, Sandra Li manages a portfolio of 13 small to medium size CPG clients. She has worked for eight years at Nielsen, starting as a Market Analyst identifying insights and making recommendations to large CPG clients.

Sandra also leads the Asian Affinity Link (AAL) at Nielsen Canada, an employee-run group promoting diversity and inclusion in the company.

Jenny Mabley, VP Consumer Panel Services, Nielsen

Jenny Mabley, Nielsen

Jenny Mabley’s 23-year career at Nielsen encompasses finding solutions to many tough CPG issues. Jenny’s experience crosses many roles and functions including Client Service, Custom Analytics and most recently the Consumer & Shopper Practice Area. Her training in mathematics and statistics helps her get to the root cause of issues and look for opportunities while through her extensive Nielsen experience she is able to bring thought leadership to the industry.

Events

June 15, 2018

The Screen Matchmakers – TV & Digital Find A Connection

Get prepared for disruptive innovation in TV and digital advertising.

The Screen Matchmakers have arrived with new tools and tech that bring TV and digital media closer together in complementary ways, enhancing advertising budgets and delivering better ROI for brands.

Register Now (Members)

Register Now (Non-Members)

Description

Get prepared for disruptive innovation in TV and digital advertising.

The Screen Matchmakers have arrived with new tools and tech that bring TV and digital media closer together in complementary ways, enhancing advertising budgets and delivering better ROI for brands.

At this ACA Executive Forum, T.S. Kelly, SVP, Research at Alphonso Inc., will introduce attendees to groundbreaking advancements from Alphonso.TV that combine smart TV data with mobile listening technology to provide advertisers with deep, real-time data for their TV buys, and the ability to retarget viewers online.

Plus, when the context of an ad matches the emotional tone of the content, effectiveness soars. Hotspex CEO Shane Skillen will explain how Hotspex integrated its emotional and behavioural science approach with Google’s Deep Learning Knowledge Graph to target advertising based on context and serve people the right digital ads at the right time. Now working with N-Logic, Hotspex is able to deliver the same cognitive media targeting capabilities for television.

What does this digital innovation mean for the growing demand for consistent metrics and ad standardization? In the last year, the Media Ratings Council (MRC) emerged as the voice on ad standards. MRC CEO George Ivie will explain how the industry can pursue the seemingly contradictory objectives of innovation and standardization.

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#acaforum18

Registration

Date: June 15, 2018
Time: 8:30 a.m. – 11:00 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto

Complimentary to ACA members / $99 for Non-Members

Register Now (Members)

Register Now (Non-Members)

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

8:30 a.m.
Registration / Breakfast / Networking

9:00 a.m.
Presentations and Q & A

11:00 a.m.
Networking

More detail to come. Agenda subject to change.

Speakers

TS Kelly, SVP, Research, Alphonso Inc.TS Kelly, SVP, Research, Alphonso Inc

Bio to come.

 

 

 

Shane Skillen, CEO, HotspexShane Skillen, CEO, Hotspex

As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioural scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries.

In recent years, Shane and his team have launched cutting edge implicit measurement tools, while also blending behavioural science with Google’s machine learning to create a contextual media targeting tool that helps ads work harder. As such, Hotspex has been voted among the top most innovative global insights consultancies for 4 years in a row.

 

George Ivie, Executive Director & CEO, Media Rating CouncilGeorge Ivie, Executive Director & CEO, Media Rating Council

The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.

Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.

Sponsors

Strategic Partners


comScore

Platinum Sponsor

CPAX

Gold Sponsor

Alliance for Audited Media

Webinars

April 4, 2018

Global Digital Future in Focus

Exclusively prepared for ACA Members.

This webinar will provide an exclusive review of the Canadian findings from comScore’s latest Global Digital Future in Focus report.

Exclusively prepared for ACA Members.

This webinar will provide an exclusive review of the Canadian findings from comScore’s latest Global Digital Future in Focus report, as well as a snapshot of desktop, smartphone and tablet usage around the globe, and a look at how audiences and content consumption changed in 2017. Some key insights to be covered in the webinar include:

Mobile-only consumption is on the rise, though multi-platform consumption is still the norm:

  • Mobile users consume twice as many minutes as desktop users;
  • The percentage of mobile-only users in Canada grew by about 5% in 2017; and
  • Canada had the largest share of tablet minutes (15%) seen in any of the markets.

Video continues to grow!

  • Canada ranks #3 in videos per viewer and #2 in hours per viewer on desktop;
  • Video views for the top 100 properties skew towards mobile devices, although by a smaller extent than overall digital minutes; and
  • 51% of video views in Canada are on mobile.

Presenter: Darrick Li, Senior Director, Sales, comScore

Date: Wednesday, April 4, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

Register

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Darrick Li, Senior Director, Sales, comScore

Darrick Li, comScore

Darrick Li has been a part of the comScore Canada team for 10 years, working with some of the leading agencies, publishers and marketers in the industry. Darrick is also part of the Marketing faculty at Seneca College, teaching with the Social Media graduate certificate program. View Darrick’s profile on LinkedIn.

Webinars

February 6, 2018

Annual Production Trends: What To Expect Throughout 2018

Learn how you can leverage emerging trends in global ad production.

Summary
 

Learn how you can leverage emerging trends in global ad production. The global team of subject matter experts from APR works with the world’s most successful advertisers to produce content across all media types for nearly every global market. They’ll discuss best practices and cost optimizers for the top trends they’ve identified for 2018, such as bringing production in-house and the expanding use of emerging tech like AR and VR.

Presenters: Fiona McBride, Executive Director of Client Services and Susan Kurtz, Subject Matter Expert on Emerging Technology & Visual Effects

Date: Tuesday, February 6, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

Summary
 
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Fiona McBride, Executive Director of Client Services

Fiona McBride

Fiona has a strong footing in the world of account management and agency leadership, having honed her skills at some of the best known agencies in North America. Fiona has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. Before joining APR, Fiona was the Managing Director at Womenkind, President of Amalgamated, an EVP at BBDO New York and, Director of Client Services at BBDO Canada. Not all at one time of course.
 
Susan Kurtz, Emerging Technology SME

Susan Kurtz

Susan is an Emerging Technology Subject Matter Expert and a specialist in VR/AR/MR, VFX, and Artificial Intelligence. She has a passion for all technology, and is responsible for providing overall strategy and innovative solutions to some of APR’s most complex problems. She can often be found on-site advising and educating APR clients on how they can incorporate the latest advancements in technology into their marketing campaigns and strategy.

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.