Tag: Viewability


Why The Ad Industry Needs More Accurate Data

January 9th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.

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[Forecasting 2016] The Year Of Transparency

December 22nd, 2015 | ACA Team, Association of Canadian Advertisers

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]

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[Forecasting 2016] Programmatic TV’s Ready For Prime Time

December 3rd, 2015 | ACA Team, Association of Canadian Advertisers

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

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Ron Lund Calls for Urgent Response to Online Threats

July 21st, 2015 | Matthew Chung, Manager, Communications and Content

ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability. “It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.

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Viewability: The Cornerstone of Online Video

November 26th, 2014 | ACA Team, Association of Canadian Advertisers

By Grant le Riche, Managing Director, TubeMogul July 1st – the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability – is now five months in the rearview. So what do we have to show for it? Well, we know that a “viewable” video impression is one […]

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If a digital ad falls in the wrong place, does it make an impression?

June 3rd, 2014 | ACA Team, Association of Canadian Advertisers

By Brent Bernie, President, comScore Canada We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question relating to […]

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