Tag: Touché


How Competitive Is Your Media Agency?

January 23rd, 2018 | ACA Team,

Many advertisers may feel like they have a good idea of how well their media agencies are performing, but what if they want some objective, outsider analysis to validate (or challenge) those feelings? That was the motivation behind ACA’s last webinar of the year, a presentation on Canadian media agency performance by the highly-regarded RECMA. […]

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