Tag: Norm O’Reilly


Three Things We Know For Sure And Some Questions From The 11th CSLS

December 1st, 2017 | oreillybeselt, The T1 Agency

The Canadian Sponsorship Landscape Study (CSLS) has entered its second decade and continues to tell stories about what is happening in Canadian sponsorship on the ground. Since 2006, we have more than 3,700 responses from Canadian sponsors, properties and agencies about the trends, investments and challenges they are facing. Over the years, we have looked […]

Read More

How Sponsorship Properties Must Evolve In The Year Ahead

October 11th, 2016 | Norm O’Reilly, The T1 Agency

ACA Members, join our webinar Oct. 11 at 11:30 a.m. ET to get more insights into the 10th Annual Canadian Sponsorship Landscape Study. Just five years ago, many of those who study sponsorship – including myself – were preaching the need for every property to act like a jazz fest or a weekend concert or even […]

Read More

[Forecasting 2016] Tech Will Change How Sponsorship Activations Are Measured

January 7th, 2016 | ACA Team,

As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]

Read More