Tag: Mediaoptimise


Worried About Viewability, Fraud And Safety? An Audit Could Help

May 24th, 2018 | ACA Team, Association of Canadian Advertisers

Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]

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