Tag: Massively


How To Make Sure Your Brand Excels at Conversational Marketing

February 7th, 2018 | Russ Ward, Massively

As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]

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When Are Bots At Their Best?

January 17th, 2017 | Russ Ward, Massively

I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging bots, here are some general considerations which can be […]

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Why Chatbots Need To Be Part Of Your Marketing Strategy

November 22nd, 2016 | Russ Ward, Massively

In movies, books and television, we’ve always been promised a future filled with technology we can talk to. From Samantha, the operating system in the movie Her, The Jetsons’ Rosie the Maid, to C-3P0, Cylons and Marvin the Paranoid Android, the expectation of relatable helpers has been part of popular culture for the better part […]

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