Tag: Marketer’s Pulse
Should Canadian marketers be more concerned about online ad fraud?
November 5th, 2014 | ACA Team,
By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]
Read MoreMarketer’s Pulse: Media transparency deemed important but remains elusive for marketers
June 18th, 2014 | ACA Team,
By Jessica Yared, ACA Last week the ACA hosted a 3-hour executive forum on digital media transparency, verification and auditing, with an equal mix of marketers, agency and media folks in attendance. That players from all sides attended, illustrates just how important the topic is these days.
Read MorePurpose marketing: Is it important to your brand’s success?
April 30th, 2014 | ACA Team,
By ACA Staff The ACA recently published a report from a survey we conducted on purpose marketing, which explored the importance and success of this form of marketing according to Canadian marketers. Part of the Marketer’s Pulse report series, the survey polled 52 senior Canadian marketers representing a cross section of industry sectors and MarCom […]
Read MoreOn Innovation: Canadian Companies are Not ‘Walking the Talk’!
November 6th, 2013 | ACA Team,
By Susan Charles, ACA The September/October 2013 ACA Marketer’s Pulse Report focuses on marketing innovation. It explores the innovation culture within Canadian companies, for their strategic initiatives, organization structure and budget commitments.
Read MoreRosier Outlook Seen By Marketers
March 8th, 2013 | ACA Team,
The ACA’s latest Marketer’s Pulse survey suggests Canadian marketers are feeling more optimistic than they were last fall about their business prospects and their consumers’ confidence levels.
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