Tag: Joan Brehl


What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

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3 Ways To Clean Up Digital Media

November 22nd, 2017 | ACA Team, Association of Canadian Advertisers

The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]

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[Forecasting 2017]: The Year of Media Quality

December 20th, 2016 | Joan Brehl, Vice President and General Manager, AAM

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. Previous articles have come from Stephan Argent of Argedia Group, with his forecast for agency search management, 361 Degrees partner Veronica Holmes, identifying top digital trends […]

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3 Ways To Overcome The Viewability Gap Between Measurement And Expectations

November 3rd, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. AAM has been sharing tips with […]

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Four Tips For Advertisers To Root Out Digital Ad Fraud

September 28th, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

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