Tag: Globe and Mail
How To Put Canadian Brands Back Among The Most Influential
April 20th, 2018 | ACA Team,
This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]
Read More[ACA In The News] Contesting CBC’s Ad-Free Pitch
December 8th, 2016 | Matthew Chung, Manager, Communications and Content
Last week CBC/SRC submitted a position paper to the federal government proposing a move to an ad-free model. CBC/SRC says it currently gets $253 million in ad sales revenue. ACA has long opposed CBC going ad-free, a position Ron Lund, President and CEO of ACA, reinforced in an interview with the Globe and Mail, calling […]
Read MoreFour Tips For Advertisers To Root Out Digital Ad Fraud
September 28th, 2016 | Joan Brehl, Vice President and General Manager, AAM
In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]
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