Tag: Fiona McBride


Marketers Desire For More Control Comes To Production

February 20th, 2018 | ACA Team, Association of Canadian Advertisers

With marketers under pressure to contain costs and be more accountable for their spending, many are taking back more control of their commercial production business. That was the key message emerging from the ACA’s latest lunchtime webinar, presented by Fiona McBride and Susan Kurtz of Advertising Production Resources (APR), a global production consulting firm, headquartered […]

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