Tag: Facebook


How To Create A More Effective Influencer Marketing Strategy

June 14th, 2018 | ACA Team, Association of Canadian Advertisers

Influencer marketing is seeing meteoric growth: 63% of marketers increased their influencer marketing budget from 2016 to 2017; and 40% will increase it again this year, according to Harvard Business Review (2018). However, many marketers still struggle to get their strategies right. At a recent ACA webinar, Cathy Fernandes, CEO of Jones Media, shared advice […]

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Where To Find Your Consumers Online In 2018

May 17th, 2018 | ACA Team, Association of Canadian Advertisers

In an increasingly competitive business environment, knowing where your customers are online is more important than ever, but that can be tough in a dynamic, fast-changing  — some might say chaotic — digital landscape. At a recent ACA Webinar, comScore’s Darrick Li provided ACA members with some help via a comprehensive review of Canadian consumer behaviour data in […]

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What Do Consumers Really Think? It’s In The Eyes

May 7th, 2018 | ACA Team, Association of Canadian Advertisers

Like with so much of the marketing industry, advancements in technology have brought profound changes and improvements to the field of market research in the past few years. Some of that technology and improvements were the focus of a recent ACA webinar presentation by Aleksandar Simic of EyeSee Research, which specializes in eye-tracking and facial […]

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How To Put Canadian Brands Back Among The Most Influential

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]

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The Magical Mix That Makes These Brands So Influential

April 5th, 2018 | ACA Team, Association of Canadian Advertisers

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

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How To Answer The Most Important Question About Content

October 11th, 2017 | Jen Evans, Marketing Futurist

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

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