Tag: Facebook

How To Put Canadian Brands Back Among The Most Influential

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]

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The Magical Mix That Makes These Brands So Influential

April 5th, 2018 | ACA Team, Association of Canadian Advertisers

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

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How To Answer The Most Important Question About Content

October 11th, 2017 | Jen Evens, Marketing Futurist

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

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8 Key Questions About Community Dynamics

June 28th, 2017 | Jen Evens, Marketing Futurist

There are lots of problems with content marketing, like any new (but not that new) discipline that shows results but gains popularity ahead of expertise and wisdom. One of the biggest problems is answering – what. What do I produce? How? What should it be about, how should we package it? What should it look […]

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Social Media – It’s Like 1999 Again

March 2nd, 2017 | Matthew Chung, Manager, Communications and Content

Today, social media remains, rightly, a top priority for marketers, but the rules of engagement on the major platforms are constantly evolving. As Gavin McGarry, ‎President at Jumpwire Media, put it, “It’s like 1999 again [when it became essential for brands to have a website presence]. Brands have to have a social media presence. And […]

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[Forecasting 2017]: Digital Disruption Will Reach New Speeds

December 13th, 2016 | Veronica Holmes, Partner, 361 degrees

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management. Next up is Veronica Holmes, identifying top digital trends […]

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