Tag: data


So Much Data, Infinite Possibilities: A Peek into Customer Data Platforms

September 26th, 2019 | Michelle Cunningham, MightyHive

Today the modern marketer has no lack of access to infinite amounts of data. The real question a marketer needs to ask themselves is how they can utilize that data in a way that makes sense, while still ensuring customer relevancy and respecting privacy rights. There are multiple technology platforms out there today that can […]

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Top 5 Things To Look For When Onboarding Third-party Data Partners

December 14th, 2017 | kennethwong, Director, comScore Canada

A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]

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