Tag: Commercials
Telecaster loosens up closed captioning constraints
May 14th, 2015 | Ron Lund, President & CEO, ACA
An unnecessary roadblock to getting commercials to air has been cleared with Telecaster’s announcement that it will no longer require a finalized “closed caption” commercial as part of its clearance process. It’s been a long road indeed. But this reversal of the ad-clearance committee’s policy, just nine months after it went into effect, is exactly […]
Read MoreBroadcaster Video-on-Demand Policies Have Major Implications for Advertisers
September 26th, 2013 | ACA Team,
By ACA Staff Advertisers need to be aware of plans by certain Canadian broadcasters to incorporate conventional, over-the-air (OTA) broadcast commercials on video-on-demand (VOD), potentially as soon as this fall, and how this may affect their business.
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