Tag: artificial intelligence


All Fact, No Fiction: The True Story About AI And Blockchain

April 30th, 2018 | ACA Team, Association of Canadian Advertisers

Much of the business world these days is talking about blockchain and artificial intelligence—including advertising and marketing. And as so often happens with new technology, surging interest has brought a deluge of hyperbole and wild speculation about what the technology can and cannot do. Trying to make sense of the hype was the key motivation […]

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Ignore The Hype, But Don’t Ignore Blockchain And AI

March 15th, 2018 | ACA Team, Association of Canadian Advertisers

After a period of confusion—verging on chaos—in the digital ad industry caused by the explosive growth of programmatic buying, Ratko Vidakovic had detected some calm and stability returning of late. It’s not totally fixed, but things are improving and progress is being made in some of the areas that rightfully concerned many of the marketers […]

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How To Make Sure Your Brand Excels at Conversational Marketing

February 7th, 2018 | Russ Ward, Massively

As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]

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Infographic: How Artificial Intelligence Can Improve User Engagement

July 25th, 2017 | ACA Team, Association of Canadian Advertisers

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative […]

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Infographic: Debunking 4 Myths About Artificial Intelligence

July 18th, 2017 | ACA Team, Association of Canadian Advertisers

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative […]

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