Tag: Amazon


The Magical Mix That Makes These Brands So Influential

April 5th, 2018 | ACA Team, Association of Canadian Advertisers

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

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Five Big CES Themes Marketers Need To Have On Their Radar

January 31st, 2018 | jschneiderman, President, Tapped Mobile

Nothing like starting the year off with 170,000 of your closest friends at the Consumer Electronics Show (CES) in Las Vegas. For the 4th year in a row, I attended CES. You might be asking why would one need to attend an electronics show if you work in marketing and media? Well, there are several […]

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These 3 Trends Are Shaping Retail In Canada

June 5th, 2017 | Matthew Chung, Manager, Communications and Content

Despite a steady stream of news about how digital is disrupting retail, new opportunities are opening up for bricks and mortar players, according to recent research from Corus. At a recent ACA Webinar, Shauna Houlton, Consumer Insights Director, Corus, examined the three factors that are putting pressure on retail in Canada and looked to the […]

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[Forecasting 2017]: Digital Disruption Will Reach New Speeds

December 13th, 2016 | Veronica Holmes, Partner, 361 degrees

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management. Next up is Veronica Holmes, identifying top digital trends […]

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