Tag: AAM


What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

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Four Tips For Advertisers To Root Out Digital Ad Fraud

September 28th, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

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Three Steps You Can Take To Clear Up Confusion In Programmatic Buying

June 22nd, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

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Accountability for the World of Media, from 1914 to 2014 and Beyond

January 31st, 2014 | ACA Team, Association of Canadian Advertisers

Mike Lavery, President and Managing Director, Alliance for Audited Media From our foundation verifying circulation claims to auditing cross-channel media today, the Alliance for Audited Media has brought credibility to the media industry for 100 years and counting. AAM is celebrating its centennial year in 2014. As much as the media industry has changed throughout […]

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