Commentary and model agreement
4th Edition (2014)
While MarCom services agreements vary in form and approach, the model included in this reference manual is written from the client’s perspective with accompanying commentary explaining the rationale for each clause. The framework and approach can be adapted to suit particular circumstances and preferences, and is inclusive of all MarCom channels. It is intended to be used for reference purposes or, if appropriate, as a working template.
This fourth edition of the publication incorporates new content that addresses changes in the marketing and MarCom landscape.
One copy of this publication has been provided to each ACA member organization. Order additional copies