How To Create A More Effective Influencer Marketing Strategy

June 14th, 2018 | ACA Team, Association of Canadian Advertisers

Influencer marketing is seeing meteoric growth: 63% of marketers increased their influencer marketing budget from 2016 to 2017; and 40% will increase it again this year, according to Harvard Business Review (2018). However, many marketers still struggle to get their strategies right. At a recent ACA webinar, Cathy Fernandes, CEO of Jones Media, shared advice […]

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Digital Media: Views From Quebec and Abroad

June 6th, 2018 | ACA Team, Association of Canadian Advertisers

Description ACA Marketing Leaders Roundtable (in Montreal) Featuring Yann Leroux, Managing Director, France, Integral Ad Science This in-person, French language breakfast event has been tailored exclusively with Quebec marketers in mind. Together, we’ll be taking a close look at digital issues affecting the market. Yann Le Roux, Managing Director, France for Integral Ad Science, will […]

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The Dos and Don’ts of Influencer Marketing: New Online Disclosure Guidelines

May 30th, 2018 | ACA Team, Association of Canadian Advertisers

Together with industry leaders, Ad Standards’ Influencer Marketing Committee has developed Influencer Disclosure Guidelines to encourage effective and responsible influencer marketing disclosure practices by the ad industry. Join committee Chair Richard Wong, VP Marketing, #paid, and Jani Yates, President and CEO, Ad Standards, to learn more about these new guidelines.

This complimentary webinar is exclusive to ACA members.


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What Marketers Need To Know About Smart Speakers

May 29th, 2018 | ACA Team, Association of Canadian Advertisers

This sounds like an opportunity for Canadian marketers. Smart speakers are changing consumer behaviours and forming new habits. And while penetration is relatively low in Canada, judging by trends in the U.S., an ownership boom may be imminent, according to Tom Webster, SVP at Edison Research. Webster presented the findings of The Smart Audio Report […]

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Worried About Viewability, Fraud And Safety? An Audit Could Help

May 24th, 2018 | ACA Team, Association of Canadian Advertisers

Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]

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Partner Webinar: The Seven Sins Of Brand Identity

May 18th, 2018 | ACA Team, Association of Canadian Advertisers

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC. Drawn from Professor Jenni Romaniuk’s new book, Building Distinctive Brand Assets, this webinar explores seven common areas where marketers make mistakes when building, changing, or using a […]

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