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The OPC’s new Consent Guidelines – GDPR lite?

August 8th, 2018 | davidyoung, Principal, David Young Law

On May 24, 2018 the Office of the Privacy Commissioner of Canada (OPC) published an important new guidance document under the federal privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA).

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Open Letter to Publishers: Ads.txt is Necessary

August 7th, 2018 | ACA Team, Association of Canadian Advertisers

Marketers have long understood the challenges of the digital media supply chain and have encouraged partners to develop solutions that combat invalid traffic and improve transaction transparency. The Association of Canadian Advertisers (ACA); on advice from our technical advisory committee, vetted by our digital committee and approved by our board of directors, encourages members to […]

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Open Letter to Publishers: Ads.txt is Necessary

August 7th, 2018 | ACA Team, Association of Canadian Advertisers

ACA encourages its members to buy digital media exclusively from publishers using Ads.txt protocol Ads.txt protocol combats invalid traffic and improves transaction transparency in the digital media supply chain Toronto, August 13, 2018: Marketers have long understood the challenges of the digital media supply chain and have encouraged partners to develop solutions that combat invalid […]

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The age of CPM is over, here comes CPH!

August 3rd, 2018 | equipeaca, Association canadienne des annonceurs

Impressions have been marketers’ favourite KPI to measure advertising campaign efficiency for just about forever. The number of impressions your campaign received will tell you if it worked, right? Wrong, says Yan Le Roux, Managing director, France, Integral Ad Science. Speaking to an audience of marketers at ACA’s recent roundtable event in Montreal, he declared […]

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The Screen Matchmakers – TV & Digital Find A Connection (Montreal)

August 3rd, 2018 | ACA Team, Association of Canadian Advertisers

Get prepared for disruptive innovation in TV and digital advertising.

The Screen Matchmakers have arrived with new tools and tech that bring TV and digital media closer together in complementary ways, enhancing advertising budgets and delivering better ROI for brands. Join us in Montreal

For Members
Register

For Non-Members
Register

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