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April 2018 Executive Forum in Pictures

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

On November 7, 2017 at Corus Quay in downtown Toronto, the industry gathered to hear from three leaders working to bring transparency and accountability to the digital supply chain. Attendees take their seats as they’re welcomed by Chris Williams, VP Digital, ACA Chris Williams, VP Digital, ACA, tells attendees about the next ACA Forum, The […]

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How To Put Canadian Brands Back Among The Most Influential

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]

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Spending Habits Of Ethnic Consumers

April 18th, 2018 | ACA Team, Association of Canadian Advertisers

There are approximately 7.7 million multicultural consumers across Canada, accounting for 20% of the population, and Statistics Canada expects this population to almost double to 15 million by 2036.

This is a must-attend webinar to understand the motivations and spending patterns behind this growing consumer segment.

Register

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The Magical Mix That Makes These Brands So Influential

April 5th, 2018 | ACA Team, Association of Canadian Advertisers

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

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