Does Media Innovation Undermine Measurement Standardization? Presenter: George Ivie, Executive Director and CEO, Media Rating Council Measuring the effectiveness of advertising has become increasingly difficult with the speed and volume of new ad technologies. Ivie addresses how the MRC works to ensure these innovators remain accountable and adhere to standards of measurement. Download the slide […]Read More
Attend thinktv’s next event: Media, marketing & disruption, which will cover topics in the rapidly evolving advertising industry including the effectiveness of media in a multi-platform world.
Please note that the event is invitation-only and invitations are nontransferable.Read More
In many ways, marketers are the boots on the ground for businesses navigating uncertainty, change and shifting consumer demands. They uncover unfilled markets, innovate with new products and when they are successful, they drive job creation. Good advertising builds business, but great advertising builds factories.Read More
Sponsorship is big business in Canada, with spend reaching dozens of billions of dollars in 2017. However, the landscape is shifting, with new opportunities and challenges that keep marketers up at night.
Join T1 Consulting’s Norm O’Reilly and Elisa Beselt to learn the key findings from the 12th edition of the Canadian Sponsorship Landscape Study (CSLS). They’ll cover in-depth findings spanning industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
For members only:Read More
The ICA has rebranded its annual industry celebration. FFWD Advertising & Marketing Week is now Inclusivity, Diversity & Equality in Advertising (I.D.E.A.) Summit. At its heart it is still all about creativity, media & transformation but now through the lens of the business imperative of inclusivity, diversity & equality.Read More
Join advertising experts at the inaugural DAAC Summit on September 28 as the DAAC look at their program's work in Canada and abroad, talk with their compliance partners, and feature expert & timely discussions on recent privacy news.
Don't miss out on what will surely be a series of engaging discussions.Read More