Marketers and their agencies are forced to work with siloed data, inhibiting integrated campaign planning and buying strategies.

ACA has been lobbying the industry to provide an effective cross-screen measurement tool. We consulted with Numeris and are pleased they recently announced a partnership with Kantar Media to develop and test its cross-platform Video Audience Measurement (VAM) methodology in Canada. We are assessing capabilities of other cross-screen measurement tools in market.

Related:

(February 2016) Experimental Design: Measuring Media Effectiveness
(November 2013) Video, Video Everywhere: comScore’s multi-platform online measurement comes to Canada

Have a question?

For more information, contact:
Judy Davey
VP Media Policy and Marketing Capabilities
416-964-2791 / 1-800-565-0109 / jdavey@ACAweb.ca.