Well-funded cyber criminals have infiltrated the online advertising ecosystem and are employing top technology to defraud marketers, stealing billions of dollars through the use of non-human traffic, known as bot fraud. ACA is working with industry partners, including the Media Rating Council and Alliance For Audited Media, to mitigate the impact of these bad actors. We recently released the results of a first-of-its-kind pilot study that monitored Canadian participants’ online campaigns in real time to determine levels of fraud across advertising channels and devices.

Resources

(2017) The Bottom Line On Bot Fraud
(Executive Summary available to public, full study exclusive to ACA members)

Articles/Videos

(September 2016) Four Tips For Marketers To Root Out Digital Ad Fraud
(June 2016) Three Steps You Can Take To Clear Up Confusion In Programmatic Buying
(June 2015) What Participants Said About The Spring 2015 Executive Forum
(June 2015) Executive Forum Recap: Fraud & Viewability Take Centre Stage

Media Releases

(May 2017) Bot Fraud Pervasive Across Canadian Campaigns: Report
(February 2017) ACA Takes Seat At The Table Of Media Rating Council

Have a question?

For more information, contact:
Chris Williams
VP Digital
416-964-1538 / 1-800-565-0109 / cwilliams@ACAweb.ca.