In many ways, marketers are the boots on the ground for businesses navigating uncertainty, change and shifting consumer demands. They uncover unfilled markets, innovate with new products and when they are successful, they drive job creation. Good advertising builds business, but great advertising builds factories.
But we live in an uncertain time. NAFTA and trade renegotiations have added an extra layer of uncertainty to the future of business.
As Canada, Mexico and the U.S. take the table in continued rounds of high stakes negotiations, the ACA is pleased to welcome retired Lieutenant-General, the Honourable Andrew Leslie, Parliamentary Secretary to the Minister of Foreign Affairs (Canada-U.S. Relations), to discuss what it all means for the advertising community.
A key player at the NAFTA table, Gen. Leslie will share his insights on managing that mass-scale transformation replete with competing interests, dig into how Canada is safeguarding itself against the changing tides, and discuss what marketers and businesses need to prepare for today.
Following Gen. Leslie’s keynote, hear from the trenches as a panel of senior stakeholders take the stage to talk about how trade is impacting their own day-to-day operations and how they’re managing that uncertainty without sacrificing high ad standards.
Date: October 12, 2018
Time: 8:00 am – 12:00 pm
Place: Corus Quay, 25 Dockside Drive, 8th Floor, Toronto, ON M5A 1B6
Complimentary to ACA members / $99 for Non-Members
Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.
Registration and coffee & continental breakfast
9:00 – 10:00
Presentation: Tweets, Tariffs and Trade: Navigating New Currents in Canada-U.S. Relations
Presenter: Retired Lieutenant-General, the Honourable Andrew Leslie, Parliamentary Secretary to the Minister of Foreign Affairs (Canada-U.S. Relations)
Lt.-Gen (Ret’) the Hon. Andrew Leslie will give attendees an insider view of the latest developments in Canada’s changing relationships with our largest trading partner.
10:00 – 11:00
Panel: Marketing amid trade uncertainty
Panelists to be announced shortly!
11:00 – 11:30
Lt.-Gen. (Ret’) the Hon. Andrew Leslie, Parliamentary Secretary to the Minister of Foreign Affairs (Canada-U.S. Relations)
Lt.-Gen. (Ret’) the Hon. Andrew Leslie enjoyed a decorated 35-year career with the Canadian Armed Forces, including a variety of command and staff positions in numerous overseas postings with the UN and NATO. Gen. Leslie was Chief of the Land Staff/Army Commander from 2006 to 2010, during which time he was responsible for 57,000 military and public service personnel, their equipment, military training and related infrastructure. In 2011, he was appointed Chief of Transformation.
In 2015, Gen. Leslie was elected as Member of Parliament for the Liberal Party of Canada representing Orléans. He was the co-chair of the Liberal Party of Canada for the International Advisory Committee, focusing on foreign affairs, defense, veterans, international trade, international aid, security, immigration and cyber security. In his first term, Gen. Leslie held the role of Chief Government Whip and is now the Parliamentary Secretary to the Minister of Foreign Affairs with special responsibilities for Canada-U.S. relations.