Together with industry leaders, Ad Standards’ Influencer Marketing Committee has developed Influencer Disclosure Guidelines to encourage effective and responsible influencer marketing disclosure practices by the ad industry. Consistent and effective disclosure will help ensure that consumers are always made aware of material connections between influencers and brands. Join committee Chair Richard Wong, VP Marketing, #paid, and Jani Yates, President and CEO, Ad Standards, to learn more about these new guidelines.

The guidelines will be available for download on the Resources section of the ACA website mid-June.

Presenters: Jani Yates, President & CEO, Ad Standards and Richard Wong, VP Marketing & Creator Relations, #paid

Date: Tuesday, June 12, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

For members only:

Presentation Slides

Video Recording

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Jani Yates, President & CEO, Ad Standards

Jani joined Ad Standards in 2016, as President and Chief Executive Officer. A renowned leader in the Canadian advertising industry, Jani has over 30 years of industry experience, most recently at the Institute of Communication Agencies (ICA), where she served as President for nine years. A tireless volunteer both in the advertising and marketing industry and in civic society, Jani currently serves on the ACTRA Fraternal Benefits Society’s Board of Governors, is a CASSIES judge and serves as a member of the Humber Advisory Board.

Richard Wong, VP Marketing & Creator Relations, #paid

Richard is an experienced, classically trained marketer who had previously launched Think with Google Canada – a unique Google resource for everything from high-level advertising and marketing insights, to deck-ready stats, to useful tools. He also teaches part-time digital marketing classes at tech schools such as Brainstation, RED Academy, and Camp Tech. His work has been featured in AdWeek, DigiDay, Media in Canada, the American Marketing Association (AMA) blog, and DX3. Richard has also worked for international companies such as Procter & Gamble and Johnson & Johnson.