There are approximately 7.7 million multicultural consumers across Canada, accounting for 20% of the population, and Statistics Canada expects this population to almost double to 15 million by 2036. As this segment grows into an increasingly dominant consumer group, marketers need to focus their strategies to ensure they connect with the right consumers at the right time.
A recent study from Nielsen leverages StatsCan census data, Nielsen’s Homescan and CINA panel to help better understand the size and household composition of these diverse shoppers, with a deep dive into their shopping behaviour.
This is a must-attend webinar to understand the motivations and spending patterns behind this growing consumer segment.
Presenters: Dale King, Director, Client Services, Jenny Mabley, VP Consumer Panel Services, Sandra Li, Client Business Partner, all from Nielsen
Date: Tuesday, May 1, 2018
Time: 11:30 a.m. – 12:30 p.m. ET
Dale King, Director, Client Services, Nielsen
Dale King leads the Canadian Watch Client Service team. Together with her team, they help clients better understand the Canadian advertising landscape – both traditional and digital.
Dale has more than 25 years of experience in the media industry. Prior to joining Nielsen, Dale worked on both sales and editorial aspects at The Globe and Mail, Sun Media, LexisNexis Canada, RealNet Canada, and Canwest Interactive.
Sandra Li, Client Business Partner, Nielsen
In her current role, Sandra Li manages a portfolio of 13 small to medium size CPG clients. She has worked for eight years at Nielsen, starting as a Market Analyst identifying insights and making recommendations to large CPG clients.
Sandra also leads the Asian Affinity Link (AAL) at Nielsen Canada, an employee-run group promoting diversity and inclusion in the company.
Jenny Mabley, VP Consumer Panel Services, Nielsen
Jenny Mabley’s 23-year career at Nielsen encompasses finding solutions to many tough CPG issues. Jenny’s experience crosses many roles and functions including Client Service, Custom Analytics and most recently the Consumer & Shopper Practice Area. Her training in mathematics and statistics helps her get to the root cause of issues and look for opportunities while through her extensive Nielsen experience she is able to bring thought leadership to the industry.