Description

Question the Data / Follow the Money - Is Marketing Ready for AI?
Featuring Konrad Feldman, CEO of Quantcast + Will Luttrell, CEO of Amino Payments

Marketing powered by artificial intelligence will be only as good as the data it uses. Are we ready to unleash the algorithms?

Some say no. Marketers are not seeing sales growth despite throwing more and more money at building tech stacks and crunching petabytes of data.

Others say the answer is more technology. Clean up the data with blockchain and use AI to drive efficient results.

The stakes are high, the investment large. Change is risky, hard to execute, hard to undo. Are we ready to ask the big questions?

Konrad Feldman, CEO of Quantcast, says marketers need to be. He’ll explain why brands must question everything in the AI era to achieve improved results.

Our other keynote looks to blockchain to provide answers. Will Luttrell, one of the founders of Integral Ad Science, will tell us the story of founding Amino Payments to bring Blockchain transactions to programmatic media buying.

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Registration

Date: April 9, 2018
Time: 8:30 a.m. – 11:00 a.m.
Place: Artscape Sandbox, 301 Adelaide St. W., Toronto

Complimentary to ACA members / $99 for Non-Members

REGISTRATION IS CLOSED.

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

8:30 a.m.
Registration

9:00 a.m.
Welcome & Introduction

9:15 a.m.
Presentation: Control the money. Control the problems.
Will Luttrell, CEO, Amino Payments

Aminopay founder and CEO Will Luttrell discusses the radical notion that when a brand puts a million dollars into an online ad campaign, they should be able to see what happened to their money.

10:00 a.m.
Presentation: How Will Brands Grow in the AI Era?
Konrad Feldman, co-founder and CEO of Quantcast

The buzz around artificial intelligence has people wondering: how exactly will this impact our industry and bring value to our business? Over the last decade brands have heavily invested in marketing and tech but are still struggling to grow their business. The digital age has introduced plenty of complications and adding artificial intelligence to the mix could make things worse unless we tackle the fundamental issues.

Now’s the time to slow down and challenge conventional wisdom: how do you define a target audience? What’s worth measuring? Quantcast CEO & Founder Konrad Feldman will discuss how to disrupt the status quo so brands can benefit from the AI revolution.

10:45 a.m.
Wrap Up & Networking

More detail to come. Agenda subject to change.

Speakers

Konrad FeldmanKonrad Feldman, co-founder and CEO of Quantcast

Konrad Feldman launched Quantcast in 2006 to transform the effectiveness of online advertising through the use of science and scalable computing. Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent) the leading provider of terrorist financing detection and anti-money laundering software for the world’s financial services industry. As CEO of Searchspace’s North American business, he established the business in the U.S. and directed its rapid growth to become a market leader. Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London. Feldman holds a Bachelor of Science in Computer Science from University College, London.

Will LuttrellWill Luttrell, CEO, Amino Payments

Will Luttrell is a pioneer in brand safety, fraud detection, viewability and transparency in adtech. As the co-founder of Integral Ad Science, Will created a platform that identifies, stops, and prevents fraud. Amino is Will’s newest venture, adding payments to his efforts in making online advertising aboveboard and transparent. An expert in big data and computational technologies, Will is the leader and architect of Amino.

Will also cofounded Kali, an AI-powered scheduling service, and Disk11 Technology Solutions, which built and managed SaaS products for corporations like American Express. Will lives in Philadelphia, where he’s a strong supporter of the city’s growing tech community.

Sponsors

Strategic Partners


comScore

Platinum Sponsor

CPAX

Gold Sponsor

Alliance for Audited Media