The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.
Drawn from Professor Jenni Romaniuk’s new book, Building Distinctive Brand Assets, this webinar explores seven common areas where marketers make mistakes when building, changing, or using a brand’s identity. Jenni will explain each of the ‘sins’, the conditions that lead marketers to succumb to temptation, and the path to redemption.
By attending this session, you’ll learn:
- How to identify when you might be vulnerable to making (or have made) mistakes with your brand’s identity and how to rectify the situation
- How to identify strong Distinctive Assets and preempt threats to those assets
- How creating a Distinctive Asset Palette can set the course to establish a strong long-term brand identity
Presenters: Jenni Romaniuk, Research Professor and Associate Director (International), Ehrenberg-Bass Institute
Date: Wednesday, June 6, 2018
Time: 10:00 a.m. – 11:00 a.m. ET
If you have any questions or need assistance, please contact Kristy Leahong at WARC.
About The Presenter
Jenni is a Research Professor and author of How Brands Grow Part 2.
Jenni’s research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets. She is also a pioneer in Mental Availability measurement and metrics.