Here’s your upcoming webinar forecast: a warm mass of audience data from the Weather Network will help marketers to better target their consumers.

Marketers are getting closer to bridging the gap between their digital media mix and consumer behaviour in an offline and retail environment. This ability to show the right message to the right consumer at the right time and know if it actually influenced a purchasing decision is putting ultimate power into the hands of the marketing professional and business leader.

Weather Network and Pelmorex Inc. are utilizing their vast audience and data science to demystify these top-of-mind challenges:

  • Big data, how to bring it down to size and make it work harder for you
  • Offline foot traffic and attribution in a digital media mix
  • How weather influences consumer decisions
  • The future of consumer measurement

Dress with the conditions in mind, then tune in for fresh observations from digital expert Carrie Lysenko.

Presenter: Carrie Lysenko, Head of Digital, The Weather Network and MétéoMédia

Date: Thursday, February 22, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

Presentation Slides

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Carrie Lysenko, Head of Digital, The Weather Network and MétéoMédia

Carrie Lysenko

Carrie has over 21 years of experience in marketing and business strategy roles, with a focus on digital consumer products and innovation. An early leader in the digital space in Canada, Carrie is frequently asked to speak about advertising, digital media and leadership in technology. She holds several degrees in Health Science and Management and a Master in Business Administration with a focus on leadership. A true Canadian, Carrie’s favourite season is Winter.