Webinars

June 6, 2018

Supported Event

Partner Webinar: The Seven Sins Of Brand Identity

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC. Drawn from Professor Jenni Romaniuk’s new book, Building Distinctive Brand Assets, this webinar explores seven common areas where marketers make mistakes when building, changing, or using a […]

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

Drawn from Professor Jenni Romaniuk’s new book, Building Distinctive Brand Assets, this webinar explores seven common areas where marketers make mistakes when building, changing, or using a brand’s identity. Jenni will explain each of the ‘sins’, the conditions that lead marketers to succumb to temptation, and the path to redemption.

By attending this session, you’ll learn:

  • How to identify when you might be vulnerable to making (or have made) mistakes with your brand’s identity and how to rectify the situation
  • How to identify strong Distinctive Assets and preempt threats to those assets
  • How creating a Distinctive Asset Palette can set the course to establish a strong long-term brand identity

Presenters: Jenni Romaniuk, Research Professor and Associate Director (International), Ehrenberg-Bass Institute

Date: Wednesday, June 6, 2018
Time: 10:00 a.m. – 11:00 a.m. ET

Register

Not able to tune into the live session? Not to worry – all registrants will receive a link to the recording of the webinar so please register even if you’re unavailable for the live webinar.

If you have any questions or need assistance, please contact Kristy Leahong at WARC.

About The Presenter

Jenni is a Research Professor and author of How Brands Grow Part 2.
Jenni’s research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets. She is also a pioneer in Mental Availability measurement and metrics.

Events

February 12, 2018

Supported Event

Partner Webinar: WARC Toolkit 2018

How Brands Can Respond To The Year's Biggest Challenges

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

What are the key marketing challenges facing brands in 2018? Following a WARC Toolkit survey of more than 600 marketers on both agency and client side to reveal the major marketing trends, join WARC as they explore…

How Brands Can Respond To The Year’s Biggest Challenges

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

What are the key marketing challenges facing brands in 2018? Following a WARC Toolkit survey of more than 600 marketers on both agency and client side to reveal the major marketing trends, join WARC as they explore:

  • The key priorities, opportunities, obstacles and industry issues which marketers have highlighted for the year ahead
  • How to develop a voice strategy for your brand
  • Actions which brands need to take to respond to the growing use of voice technology

Presenters:
Jeremy Pounder, Futures Director, Mindshare (UK)
Marie Stafford, European Director, The Innovation Group, J Walter Thompson (UK)
David Tiltman, Head of Content, WARC (UK)

Date: Monday, February 12, 2018
Time: 10:00 a.m. – 11:00 a.m. ET

Not able to tune into the live session? Not to worry – all registrants will receive a link to the recording of the webinar so please register even if you’re unavailable for the live webinar.

If you have any questions or need assistance, please contact Kristy Leahong at WARC.

About The Presenters

Jeremy leads Mindshare Futures, Mindshare’s emerging media and technology research programme. He has run studies centred on the consumer response to AI chatbots, wearable technology, smart packaging and digital assistants, and co-authors Mindshare’s annual trends publications. He also focuses on research and consultancy projects for the media and technology sectors across a range of brands including Fox, Facebook, Freeview, the Guardian and Twitter.

Marie joined J. Walter Thompson in 2004 and leads the European division of the Innovation Group, delivering insights, trends and thought leadership to the agency’s clients. In a complex and fast-evolving consumer landscape, Marie and her team uncover the forces, themes and trends driving disruptive change in our lives. Marie regularly presents the team’s findings to clients and prospects as well as speaking at conferences and networking events.

David has been writing about media and marketing for more than a decade, including six years at Haymarket Media Group. There he was features editor on Marketing magazine, based in London, before moving to the Hong Kong Office to become Managing Editor of Haymarket’s Media magazine (now Campaign Asia), covering marketing and media across Asia-Pacific.

Events

February 23, 2018

Supported Event

Canadian Young Marketers Competition

Ready to compete against the best young advertising and marketing minds?

ACA is partnering with The Globe and Mail to promote young Canadian talent on the global stage. Register For The 2018 Canadian Young Marketers Competition.

Ready to compete against the best young advertising and marketing minds?

ACA is partnering with The Globe and Mail to promote young Canadian talent on the global stage. Register For The 2018 Canadian Young Marketers Competition.

If you’re an advertising or marketing professional age 30 and under, register with a partner to compete in the Canadian Young Marketers Competition. Over the weekend of March 3-5, 2018, you’ll need to bring your A-game in your registered category and show us your best ideas for your chance to win a trip to Cannes, France, where you’ll represent Canada on the world stage at the global Cannes Young Lions Competition. Canadian categories include Young Lions Print, Film, Digital, Media and Marketers.

Deadline to enter is February 23, 2018.

Events

January 17, 2018

Supported Event

Partner Webinar: Ad Nation Canada: Why Marketers Must Look Beyond Their Own Media Habits

If you’re in the ad industry, you’re not normal. Compared to the Canadian public, you’re more urban, you skew younger and your media habits are different. Why does that matter? Because we’re in the business of understanding our audiences, and it turns out those differences in media habits are skewing our perceptions of the public’s behaviour. How well do you (think you) know your audience?

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

If you’re in the ad industry, you’re not normal. Compared to the Canadian public, you’re more urban, you skew younger and your media habits are different. Why does that matter? Because we’re in the business of understanding our audiences, and it turns out those differences in media habits are skewing our perceptions of the public’s behaviour. How well do you (think you) know your audience?

ThinkTV surveyed the Canadian industry, including ACA’s members and collected some unique data. Attendees to this webinar will learn:

  • The extent to which the media habits of the Advertising Industry differ from the ‘average Canadian’
  • How our personal media habits are biasing our assumptions of others’ behaviours
  • What happens when you take television away from someone for five days: The surprising things they miss, and how that experience compares to taking away subscription services

Presenters: Kathy Gardner, VP Media Insights, ThinkTV

Date: Wednesday, January 17, 2018
Time: 11:00 a.m. – 12:00 p.m. ET

Register

If you have any questions or need assistance, please contact Margaret Lee, Director, Marketing, WARC.

About The Presenter

Kathy Gardner is a veteran media executive with experience in television, radio, digital and research. Before joining Thinktv, Gardner served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2002, Kathy was the Executive Vice-President, Media Director at Bates Canada.

Events

November 30, 2017

Supported Event

Lexpert: 9th Annual Information Privacy and Data Protection

Lexpert’s accredited full-day course on information privacy and data protection will provide you with a complete understanding of the changing landscape and obstacles within your area of expertise. The focus of this year’s seminar is Corporate Compliance Risk…

Lexpert’s accredited full-day course on information privacy and data protection will provide you with a complete understanding of the changing landscape and obstacles within your area of expertise. The focus of this year’s seminar is Corporate Compliance Risk.

Topics include:

  • Blockchain, privacy and digital currencies
  • “Big Data” collection and use
  • Cyber risk for corporate directors
  • A CASL update

Details:
November 30, 2017
Vantage Venues
150 King St West, 27th Floor, Toronto

ACA Member Rate: $750.00 (Regular price: $1,195.00)

Register Now

To receive the discount code, please contact Davina Wong.

If you have any questions about the event, please contact: Deanna Norton at Thomson Reuters, 416-649-7887.