Events

October 24, 2018

Supported Event

ThinkTV: Media, marketing & disruption

Attend thinktv’s next event: Media, marketing & disruption, which will cover topics in the rapidly evolving advertising industry including the effectiveness of media in a multi-platform world.

Please note that the event is invitation-only and invitations are nontransferable.

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Attend thinktv’s next event: Media, marketing & disruption, which will cover topics in the rapidly evolving advertising industry including the effectiveness of media in a multi-platform world.

In this event, New York Times bestselling author, Ken Auletta will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else) and examine the age of disruption from the perspective of advertising’s most powerful players, and through the lens of the “frenemy” relationships now shaping the industry’s future.

Marketing consultant and effectiveness expert Peter Field will be sharing the results of his about-to-be published new white paper Effectiveness in Context, co-authored with Les Binet.

Finally, Ipsos’ Ross Hugessen and Brainsights’ Dan Iwasa-Madge will share insights from a new Canadian study by Ipsos and thinktv titled, Optimizing Media vs Minimizing Media – Which is it?, with insights on creative techniques and how they differ by region.

Please note that the event is invitation-only and invitations are nontransferable.

Date: October 24, 2018
Place: St James Cathedral, 65 Church St., Toronto

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Events

October 1, 2018

Supported Event

IDEA Summit 2018

The ICA has rebranded its annual industry celebration. FFWD Advertising & Marketing Week is now Inclusivity, Diversity & Equality in Advertising (I.D.E.A.) Summit. At its heart it is still all about creativity, media & transformation but now through the lens of the business imperative of inclusivity, diversity & equality.

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The ICA has rebranded its annual industry celebration. FFWD Advertising & Marketing Week is now Inclusivity, Diversity & Equality in Advertising (I.D.E.A.) Summit. At its heart it is still all about creativity, media & transformation but now through the lens of the business imperative of inclusivity, diversity & equality.

The Inclusivity, Diversity and Equality in Advertising Summit is focused on inspiring action that will deliver diversity in teams and workplaces for better business results. Brands, agencies and thought leaders from across the world will come together to showcase ways in which greater inclusivity, diversity, and equality will help meet the demands of today’s advertisers. Canada has built the capital to be a global authority on this issue, which will be reflected in topics at IDEA that include World Class Creative, Innovative Platforms, Employee Engagement, and Education & Elevation.

ACA members receive a discount of 10% off on tickets.

Date:Oct 1-3, 2018
Place: 100 King St. West. 63rd Floor, Toronto, Ontario M5X 1B8

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Events

September 28, 2018

Supported Event

DAAC Summit 2018

Join advertising experts at the inaugural DAAC Summit on September 28 as the DAAC look at their program's work in Canada and abroad, talk with their compliance partners, and feature expert & timely discussions on recent privacy news.

Don't miss out on what will surely be a series of engaging discussions.

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Knowledge IS Power. Don’t be left behind.

Join advertising experts at the inaugural DAAC Summit on September 28 as the DAAC look at their program’s work in Canada and abroad, talk with their compliance partners, and feature expert & timely discussions on recent privacy news.

Don’t miss out on what will surely be a series of engaging discussions.

About the DAAC: The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible program for responsible online interest-based advertising (IBA). To learn more, visit YourAdChoices.ca.

ACA members receive a discount of $50 off on tickets.

Date:September 28, 2018
Place:Osler, Hoskin & Harcourt LLP, 100 King St. West, 63rd Floor, Toronto, Ontario M5X 1B8

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September 20, 2018

Supported Event

Marketing Evolution: C-Suite Summit & Strategy Awards

Mark your calendar for marketing events you won't want to miss: the Marketing Evolution: C-Suite Summit and Strategy Awards.

Learn about shifts in the consumer landscape and how CMOs are building brands for the future.

Marketing Evolution: C-Suite Summit:
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Strategy Awards:
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Mark your calendar for the Marketing Evolution: C-Suite Summit and Strategy Awards.

Find out how top brands are navigating the new consumer landscape and how their CMOs are driving the strategy while keeping an eye on building brands for the future.

Get inspired by Canada’s most impactful marketing ideas at the Strategy Awards and be there to celebrate the recipient of ACA’s 2018 Gold Medal, the Canadian marketing industry’s most prestigious honour.

ACA members receive a 20% discount on tickets. Contact Davina Wong, Manager, Education & Events, to receive the discount code.

Date:September 20, 2018
Place:King Edward Hotel, 37 King St E, Toronto, ON M5C 1E9

Marketing Evolution: C-Suite Summit:
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Strategy Awards:
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Events

August 15, 2018

Supported Event

SponsorshipX: The Sponsorship Experience Forum

Be part of a fully-immersive conference experience that gathers the boldest minds of the sponsorship and marketing industries.

ACA members receive $700 off the full price of $2,470.
Contact Davina Wong, Manager, Education & Events, to receive the discount code.

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Be part of a fully-immersive conference experience that gathers the boldest minds of the sponsorship and marketing industries.

Be inspired to take on your next sponsorship marketing challenge while you conquer Whistler Mountain. This year SponsorshipX has partnered with Crankworx, the world’s largest mountain biking festival, so you can experience the power of sponsorship firsthand.

Join top-tier brands, properties and agencies from across the world.

ACA members receive $700 off the full price of $2,470.
Contact Davina Wong, Manager, Education & Events, to receive the discount code.

August 15-19, 2018
Crankworx, Whistler, Canada

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Webinars

June 6, 2018

Supported Event

Partner Webinar: The Seven Sins Of Brand Identity

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC. Drawn from Professor Jenni Romaniuk’s new book, Building Distinctive Brand Assets, this webinar explores seven common areas where marketers make mistakes when building, changing, or using a […]

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

Drawn from Professor Jenni Romaniuk’s new book, Building Distinctive Brand Assets, this webinar explores seven common areas where marketers make mistakes when building, changing, or using a brand’s identity. Jenni will explain each of the ‘sins’, the conditions that lead marketers to succumb to temptation, and the path to redemption.

By attending this session, you’ll learn:

  • How to identify when you might be vulnerable to making (or have made) mistakes with your brand’s identity and how to rectify the situation
  • How to identify strong Distinctive Assets and preempt threats to those assets
  • How creating a Distinctive Asset Palette can set the course to establish a strong long-term brand identity

Presenters: Jenni Romaniuk, Research Professor and Associate Director (International), Ehrenberg-Bass Institute

Date: Wednesday, June 6, 2018
Time: 10:00 a.m. – 11:00 a.m. ET

If you have any questions or need assistance, please contact Kristy Leahong at WARC.

About The Presenter

Jenni is a Research Professor and author of How Brands Grow Part 2.
Jenni’s research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets. She is also a pioneer in Mental Availability measurement and metrics.