A successful client-agency relationship includes regular (at least annual) reviews of mutually-agreed expectations, and of the progress made against those expectations. This agency performance review process begins on day 1 (not 365) of the relationship so that the objectives, goals, roles and responsibilities can help establish the direction for the relationship at the outset. ACA can guide marketers in structuring performance reviews that best reflect their MarCom needs.
The Marketer’s Guide To Digital Media Buying And Auditing
Part 1: 10 Questions Marketers Need To Consider
Part 2: Building An Inclusion List
Part 3: The Digital Media Audit
A guidebook on best practices for the Canadian market (2008)