Category Measurement


How Weather Network Turns Data Into Insight

March 6th, 2018 | ACA Team, Association of Canadian Advertisers

We’re into the second decade of the smartphone age, and the ubiquity of the devices, our near constant connectivity and the effects on shopping behaviours is well known. We also know what that has meant to our advertising budgets, with more and more of our spending moving into digital channels. And yet, according to eMarketer, […]

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What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

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Why The Ad Industry Needs More Accurate Data

January 9th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.

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Top 5 Things To Look For When Onboarding Third-party Data Partners

December 14th, 2017 | kennethwong, Director, comScore Canada

A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]

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3 Ways To Clean Up Digital Media

November 22nd, 2017 | ACA Team, Association of Canadian Advertisers

The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]

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3 Ways To Overcome The Viewability Gap Between Measurement And Expectations

November 3rd, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. AAM has been sharing tips with […]

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