Category Marketing Technology


The Agencies, Neutrality, and Data Ownership

August 16th, 2018 | ratkovidakovic2, Founder, AdProfs

Last month, it was announced that global agency Interpublic Group (IPG) acquired Acxiom Marketing Solutions (AMS) for $2.3 billion in cash. It’s worth noting that AMS is only one part of the Acxiom business. The other part is LiveRamp, which was not included in the deal and will remain independent.

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What Marketers Need To Know About Smart Speakers

May 29th, 2018 | ACA Team, Association of Canadian Advertisers

This sounds like an opportunity for Canadian marketers. Smart speakers are changing consumer behaviours and forming new habits. And while penetration is relatively low in Canada, judging by trends in the U.S., an ownership boom may be imminent, according to Tom Webster, SVP at Edison Research. Webster presented the findings of The Smart Audio Report […]

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Worried About Viewability, Fraud And Safety? An Audit Could Help

May 24th, 2018 | ACA Team, Association of Canadian Advertisers

Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]

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What Do Consumers Really Think? It’s In The Eyes

May 7th, 2018 | ACA Team, Association of Canadian Advertisers

Like with so much of the marketing industry, advancements in technology have brought profound changes and improvements to the field of market research in the past few years. Some of that technology and improvements were the focus of a recent ACA webinar presentation by Aleksandar Simic of EyeSee Research, which specializes in eye-tracking and facial […]

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All Fact, No Fiction: The True Story About AI And Blockchain

April 30th, 2018 | ACA Team, Association of Canadian Advertisers

Much of the business world these days is talking about blockchain and artificial intelligence—including advertising and marketing. And as so often happens with new technology, surging interest has brought a deluge of hyperbole and wild speculation about what the technology can and cannot do. Trying to make sense of the hype was the key motivation […]

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Ignore The Hype, But Don’t Ignore Blockchain And AI

March 15th, 2018 | ACA Team, Association of Canadian Advertisers

After a period of confusion—verging on chaos—in the digital ad industry caused by the explosive growth of programmatic buying, Ratko Vidakovic had detected some calm and stability returning of late. It’s not totally fixed, but things are improving and progress is being made in some of the areas that rightfully concerned many of the marketers […]

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