Category Digital Marketing

Marketers, Get To Know Digital Finance Consumers

June 27th, 2018 | ACA Team, Association of Canadian Advertisers

For marketers of financial services firms, it’s essential to understand today’s digital consumers, from where they spend their time online to what device they use to access financial categories. At a recent ACA webinar, comScore Canada senior manager Gregory Ross provided a snapshot of digital finance consumers, with data from comScore’s MMX Multi-Platform, Mobile Metrix […]

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What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

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Why Your Multicultural Strategy Has To Be Digital First

October 5th, 2017 | ACA Team, Association of Canadian Advertisers

If your brand is on Facebook and Twitter and Instagram, but not on WeChat, it’s probably time to rethink your marketing strategy. That was one of the clear messages of a fast-paced and informative webinar for ACA members in late September, “Understanding Digital and eCommerce from a Multicultural Perspective.” Multicultural expert and co-founder of Ethnicity […]

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The Path To Better Retargeting

September 21st, 2017 | ianhewetson, VP Client Services, eyeReturn Marketing

There’s been a lot of talk lately about brand safety, usually focusing on where ads appear. But there’s a huge industry of re-targeting that drives advertisers into less brand safe sites. And it’s not just the environment – brand image can also be compromised when advertisers unleash an avalanche of retargeting ads using shoddy templates, […]

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