Category Brands


How To Put Canadian Brands Back Among The Most Influential

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]

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The Magical Mix That Makes These Brands So Influential

April 5th, 2018 | ACA Team, Association of Canadian Advertisers

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

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Infographic: The Top 5 Marketing Challenges for 2018 (and what you should do about them)

March 29th, 2018 | ACA Team, Association of Canadian Advertisers

Worried about digital transparency? Unsure about the customer data you’re using? Wondering if you’re delivering the best customer experience? You’re not alone. Not by a long shot. The online advertising best practice, data and insights company WARC asked 600 agency and brand side professionals about their biggest challenges for 2018. Their answers were distilled into […]

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Disruption In Food Marketing: Here’s How Brands Should Respond

March 22nd, 2018 | ACA Team, Association of Canadian Advertisers

Baby boomer consumers may still have most of the food purchasing power in Canada, but millennials are changing the way we shop for food, cook and eat it. That was the overarching theme of an ACA webinar delivered by Jo-Ann McArthur, president and chief strategist of Nourish Food Marketing, earlier this month. “[Millennials] are behaving […]

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Surviving The Shift To Smart Everything

December 12th, 2017 | ACA Team, Association of Canadian Advertisers

How will brands talk to consumers in the future? It’s a question long asked by marketing and agency heads and few can ever be certain of the answer. But at a recent ACA webinar, Paul Neto, VP of Digital and Media at Kantar Millward Brown posited a theory: in the future, companies will talk to […]

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How To Build A High-Powered Insights Engine

October 20th, 2016 | Matthew Chung, Manager, Communications and Content

Operational skill once conferred competitive advantage; now it’s table stakes. The new source of advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else. At ACA’s October 4 Executive Forum, Mario Simon, CEO of Kantar Vermeer, shared fresh research into customer centricity, revealing that today’s fast-growing brands turn troves […]

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