Category Advocacy


L’Oréal: A Beauty Brand With A Purpose

March 1st, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Women’s History Month is an opportunity to continue to amplify women’s voices, and to recognize their precious past and current contributions. Taking the time to acknowledge our predecessors and their accomplishments is a highly motivating factor when trying to shape the future.

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Mark Harrison’s ‘Aboveground Railroad’ Approach to Advancing DEI

February 1st, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is second in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

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P&G’s 7 Habits to Drive Multicultural Market Growth

January 19th, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is first in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

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Maximizing Your ROI Through Authentic Storytelling

August 18th, 2022 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

The foundation of great marketing is storytelling and inclusivity is the heart of telling stories authentically. Telling authentic stories matter — now more than ever — because consumers are inundated daily with ads, but only few have lasting impressions.

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Done deal: Canadian Advertisers And Performers Renew NCA

September 13th, 2017 | Ron Lund, President & CEO, ACA

Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers’ union. The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. In addition, marketers will no longer pay a “move over” fee […]

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