Category ACA News


How To Put Canadian Brands Back Among The Most Influential

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]

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The Magical Mix That Makes These Brands So Influential

April 5th, 2018 | ACA Team, Association of Canadian Advertisers

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

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3 Ways To Clean Up Digital Media

November 22nd, 2017 | ACA Team, Association of Canadian Advertisers

The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]

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Welcome To Your New Website

November 17th, 2017 | Matthew Chung, Manager, Communications and Content

Welcome to ACA’s new website, re-designed to deliver even more resources to our members and a better experience for all users. A More Robust Site For Members ACA is proud to be the only organization solely dedicated to Canadian client marketers. We believe this new site serves you better, delivering the wealth of exclusive information, […]

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100 years of working for marketers

March 29th, 2017 | Matthew Chung, Manager, Communications and Content

It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto. It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure […]

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