Top 5 Things To Look For When Onboarding Third-party Data Partners

December 14th, 2017 | Kenneth Wong, Director, comScore Canada

A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]

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Surviving The Shift To Smart Everything

December 12th, 2017 | ACA Team, Association of Canadian Advertisers

How will brands talk to consumers in the future? It’s a question long asked by marketing and agency heads and few can ever be certain of the answer. But at a recent ACA webinar, Paul Neto, VP of Digital and Media at Kantar Millward Brown posited a theory: in the future, companies will talk to […]

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How To Build A Better Second-screen Experience With Twitter

December 6th, 2017 | ACA Team, Association of Canadian Advertisers

When marketers think of Twitter, it’s only natural they wonder what consumers are tweeting about. But Canadians on the platform are less interested in communicating via 280 characters and more focused on what they’re reading and watching. When it comes to TV-loving Twitter users, Canadians by and large are content consumers, rather than creators, says […]

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Three Things We Know For Sure And Some Questions From The 11th CSLS

December 1st, 2017 | Norm O'Reilly and Elisa Beselt,

The Canadian Sponsorship Landscape Study (CSLS) has entered its second decade and continues to tell stories about what is happening in Canadian sponsorship on the ground. Since 2006, we have more than 3,700 responses from Canadian sponsors, properties and agencies about the trends, investments and challenges they are facing. Over the years, we have looked […]

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3 Ways To Clean Up Digital Media

November 22nd, 2017 | ACA Team, Association of Canadian Advertisers

The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]

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Welcome To Your New Website

November 17th, 2017 | Matthew Chung, Manager, Communications and Content

Welcome to ACA’s new website, re-designed to deliver even more resources to our members and a better experience for all users. A More Robust Site For Members ACA is proud to be the only organization solely dedicated to Canadian client marketers. We believe this new site serves you better, delivering the wealth of exclusive information, […]

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