How To Make Sure Your Brand Excels at Conversational Marketing

February 7th, 2018 | Russ Ward, Massively

As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]

Read More

Five Big CES Themes Marketers Need To Have On Their Radar

January 31st, 2018 | Jed Schneiderman, President, Tapped Mobile

Nothing like starting the year off with 170,000 of your closest friends at the Consumer Electronics Show (CES) in Las Vegas. For the 4th year in a row, I attended CES. You might be asking why would one need to attend an electronics show if you work in marketing and media? Well, there are several […]

Read More

How Competitive Is Your Media Agency?

January 23rd, 2018 | ACA Team, Association of Canadian Advertisers

Many advertisers may feel like they have a good idea of how well their media agencies are performing, but what if they want some objective, outsider analysis to validate (or challenge) those feelings? That was the motivation behind ACA’s last webinar of the year, a presentation on Canadian media agency performance by the highly-regarded RECMA. […]

Read More

What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

Read More

Why The Ad Industry Needs More Accurate Data

January 9th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.

Read More

Top 5 Things To Look For When Onboarding Third-party Data Partners

December 14th, 2017 | Kenneth Wong, Director, comScore Canada

A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]

Read More