Strong Growth In Awareness Of AdChoices

October 18th, 2017 | Matthew Chung, Manager, Communications and Content

Awareness of the Digital Advertising Alliance of Canada’s AdChoices program is on the rise, a recent survey finds, with more Canadians becoming acquainted with its blue triangle icon. The DAAC released this AdChoices educational video as part of its awareness campaign Now in its third year, the program that gives consumers more control and knowledge […]

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How To Answer The Most Important Question About Content

October 11th, 2017 | Jen Evans, Marketing Futurist

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

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Why Your Multicultural Strategy Has To Be Digital First

October 5th, 2017 | ACA Team, Association of Canadian Advertisers

If your brand is on Facebook and Twitter and Instagram, but not on WeChat, it’s probably time to rethink your marketing strategy. That was one of the clear messages of a fast-paced and informative webinar for ACA members in late September, “Understanding Digital and eCommerce from a Multicultural Perspective.” Multicultural expert and co-founder of Ethnicity […]

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How To Use Mobile To Bridge On And Offline

September 27th, 2017 | Jed Schneiderman, President, Tapped Mobile

This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]

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