The New Rules of Engagement: In Conversation with Geoff Ramsey

October 2nd, 2013 | ACA Team, Association of Canadian Advertisers

By Randy Scotland, ACA When Geoff Ramsey talks, smart marketers listen up ‒ with good reason. With his grip on the latest research trends and best practices, the chairman of eMarketer offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media. In the following interview, Ramsey, who […]

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ACA raises red flag over proposed Omnicom-Publicis merger

September 30th, 2013 | ACA Team, Association of Canadian Advertisers

By ACA staff The announcement this summer that Omnicom and Publicis will merge ‒ effectively creating the world’s largest advertising holding group ‒ means a host of competing brands may land under a single ownership.

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Probing Marketing Innovation’s Transformative Power

September 19th, 2013 | ACA Team, Association of Canadian Advertisers

By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

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New Self-regulatory Program For Online Behavioural Advertising

September 5th, 2013 | ACA Team, Association of Canadian Advertisers

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.

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‘Bob’s Your Uncle’ Makes Debut

July 19th, 2013 | ACA Team, Association of Canadian Advertisers

The agency founded in 1995 as The BrainStorm Group has been rebranded as Bob’s Your Uncle. The firm — ACA’s strategic communications partner since November 2011 — states on its website that the new name reflects the Toronto agency’s focus “on providing clients with powerful, creative solutions to today’s complex marketing and communication challenges.”

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