Rosier Outlook Seen By Marketers

March 8th, 2013 | ACA Team, Association of Canadian Advertisers

The ACA’s latest Marketer’s Pulse survey suggests Canadian marketers are feeling more optimistic than they were last fall about their business prospects and their consumers’ confidence levels.

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Seeking Young Marketers For Cannes

January 17th, 2013 | ACA Team, Association of Canadian Advertisers

If you and a buddy are Canadians 30 or under and working in a client-side marketing department, you’re eligible to enter the Cannes Young Marketers competition, sponsored by the Globe and Mail.

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Judging Canada’s Best Sponsorship Programs

January 8th, 2013 | ACA Team, Association of Canadian Advertisers

A panel of leading industry experts has been selected to judge the 9th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence.

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NBA Canada’s Dan MacKenzie New SMCC Chair

January 3rd, 2013 | ACA Team, Association of Canadian Advertisers

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie.

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