On Innovation: Canadian Companies are Not ‘Walking the Talk’!

November 6th, 2013 | ACA Team, Association of Canadian Advertisers

By Susan Charles, ACA The September/October 2013 ACA Marketer’s Pulse Report focuses on marketing innovation. It explores the innovation culture within Canadian companies, for their strategic initiatives, organization structure and budget commitments.

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Seven trends in sponsorship

October 29th, 2013 | ACA Team, Association of Canadian Advertisers

By Doria Rahmani, Éditions infopresse The 4th RDV Commandite (in French), the annual sponsorship conference organized by Infopresse took place recently in Montreal. During the event, David Pontbriand, partner at Substance Stratégie, presented Focus on major issues, the results of an exclusive joint survey on current and emerging industry trends conducted among 21 sponsorship marketing experts

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AB InBev’s recipe for innovation

October 22nd, 2013 | ACA Team, Association of Canadian Advertisers

By Jorn Socquet, ‎Vice President, Marketing at AB InBev Innovation is easy. It sounds like a contradiction in terms, but with our key cultural principles at AB InBev (ABI) focused on creating a culture of entrepreneurship, hard work and consumer centricity (and we truly mean it), the result is a very fertile ground to develop […]

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Ontario MOH to consult ACA on children’s advertising

October 17th, 2013 | ACA Team, Association of Canadian Advertisers

By Jessica Yared, ACA The Ontario government is seeking advice on the recommendations contained in The Healthy Kids Strategy report, delivered by the Healthy Kids Panel in March 2013. The Association of Canadian Advertisers will be involved in a series of consultations with the Ministry of Health and Long-Term Care this fall,

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New program for OBA gives consumers more choice, makes advertisers more accountable

October 10th, 2013 | ACA Team, Association of Canadian Advertisers

By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.

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The New Rules of Engagement: In Conversation with Geoff Ramsey

October 2nd, 2013 | ACA Team, Association of Canadian Advertisers

By Randy Scotland, ACA When Geoff Ramsey talks, smart marketers listen up ‒ with good reason. With his grip on the latest research trends and best practices, the chairman of eMarketer offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media. In the following interview, Ramsey, who […]

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