Ontario MOH to consult ACA on children’s advertising

October 17th, 2013 | ACA Team, Association of Canadian Advertisers

By Jessica Yared, ACA The Ontario government is seeking advice on the recommendations contained in The Healthy Kids Strategy report, delivered by the Healthy Kids Panel in March 2013. The Association of Canadian Advertisers will be involved in a series of consultations with the Ministry of Health and Long-Term Care this fall,

Read More

New program for OBA gives consumers more choice, makes advertisers more accountable

October 10th, 2013 | ACA Team, Association of Canadian Advertisers

By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.

Read More

The New Rules of Engagement: In Conversation with Geoff Ramsey

October 2nd, 2013 | ACA Team, Association of Canadian Advertisers

By Randy Scotland, ACA When Geoff Ramsey talks, smart marketers listen up ‒ with good reason. With his grip on the latest research trends and best practices, the chairman of eMarketer offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media. In the following interview, Ramsey, who […]

Read More

ACA raises red flag over proposed Omnicom-Publicis merger

September 30th, 2013 | ACA Team, Association of Canadian Advertisers

By ACA staff The announcement this summer that Omnicom and Publicis will merge ‒ effectively creating the world’s largest advertising holding group ‒ means a host of competing brands may land under a single ownership.

Read More


Probing Marketing Innovation’s Transformative Power

September 19th, 2013 | ACA Team, Association of Canadian Advertisers

By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

Read More