Programmatic Perspectives: The Ad Blocking Hype is Overblown
October 22nd, 2015 | Grant Le Riche, Managing Director, Canada, TubeMogul
Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]
Read MoreExecutive Forum Recap: How Marketers Deal With Digital
October 16th, 2015 | Matthew Chung, Manager, Communications and Content
Three senior Canadian marketers shared their strategies and insights for connecting with consumers in the digital age during a lively panel on Oct. 6 at the ACA’s Fall 2015 Executive Forum.
Read MoreMaking Out Of Home The Hero
October 1st, 2015 | Neil Morris, Founder, Grand Visual
The Out-Of-Home industry will be gathering later this month in Toronto for OMAC’s Activate Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. Its founder, […]
Read MoreOrganic Matters: The Significance of the Humble Hashtag
September 22nd, 2015 | Jen Evans, Marketing Futurist
The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]
Read MoreQ&A: David Johnson On Managing The Data Explosion
September 15th, 2015 | Matthew Chung, Manager, Communications and Content
The digital age is being defined by an empowered consumer who demands offers that are tailored to them. CMOs are doing their best to respond but they face a stiff challenge to optimize all of the customer data at their disposal. Just how they are dealing with this “data explosion” is explored in a white […]
Read MoreProgrammatic Perspective: The Cross-Screen Dream
September 10th, 2015 | Grant Le Riche, Managing Director, Canada, TubeMogul
Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]
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