The Agencies, Neutrality, and Data Ownership

August 16th, 2018 | Ratko Vidakovic, Founder, AdProfs

Last month, it was announced that global agency Interpublic Group (IPG) acquired Acxiom Marketing Solutions (AMS) for $2.3 billion in cash. It’s worth noting that AMS is only one part of the Acxiom business. The other part is LiveRamp, which was not included in the deal and will remain independent.

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The OPC’s new Consent Guidelines – GDPR lite?

August 8th, 2018 | David Young, Principal, David Young Law

On May 24, 2018 the Office of the Privacy Commissioner of Canada (OPC) published an important new guidance document under the federal privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA).

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The age of CPM is over, here comes CPH!

August 3rd, 2018 | Équipe de l'ACA, Association canadienne des annonceurs

Impressions have been marketers’ favourite KPI to measure advertising campaign efficiency for just about forever. The number of impressions your campaign received will tell you if it worked, right? Wrong, says Yan Le Roux, Managing director, France, Integral Ad Science. Speaking to an audience of marketers at ACA’s recent roundtable event in Montreal, he declared […]

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Digital and TV: Meant To Be

July 19th, 2018 | ACA Team, Association of Canadian Advertisers

The latest ACA Executive Forum brought together three speakers with fascinating insights about the increasingly intertwined worlds of television and digital marketing. Brands are facing the same dilemmas — how can digital measurement be used to gather data about consumers’ TV viewing habits? Which data sets are best, and how should one measure effectiveness? These […]

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Influencer Marketing: The Do’s and Don’ts of Disclosure

July 12th, 2018 | ACA Team, Association of Canadian Advertisers

There’s no question that brands and influencers have to make their relationships clear to consumers. The Canadian Code of Advertising Standards requires disclosure of material connection, and the Competition Bureau enforces laws about misleading marketing practices. What many marketers are unsure of, however, is how and what to disclose. To help marketers put disclosure into […]

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Marketers, Get To Know Digital Finance Consumers

June 27th, 2018 | ACA Team, Association of Canadian Advertisers

For marketers of financial services firms, it’s essential to understand today’s digital consumers, from where they spend their time online to what device they use to access financial categories. At a recent ACA webinar, comScore Canada senior manager Gregory Ross provided a snapshot of digital finance consumers, with data from comScore’s MMX Multi-Platform, Mobile Metrix […]

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