How To Create A More Effective Influencer Marketing Strategy

June 14th, 2018 | ACA Team, Association of Canadian Advertisers

Influencer marketing is seeing meteoric growth: 63% of marketers increased their influencer marketing budget from 2016 to 2017; and 40% will increase it again this year, according to Harvard Business Review (2018). However, many marketers still struggle to get their strategies right. At a recent ACA webinar, Cathy Fernandes, CEO of Jones Media, shared advice […]

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What Marketers Need To Know About Smart Speakers

May 29th, 2018 | ACA Team, Association of Canadian Advertisers

This sounds like an opportunity for Canadian marketers. Smart speakers are changing consumer behaviours and forming new habits. And while penetration is relatively low in Canada, judging by trends in the U.S., an ownership boom may be imminent, according to Tom Webster, SVP at Edison Research. Webster presented the findings of The Smart Audio Report […]

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Worried About Viewability, Fraud And Safety? An Audit Could Help

May 24th, 2018 | ACA Team, Association of Canadian Advertisers

Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]

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Where To Find Your Consumers Online In 2018

May 17th, 2018 | ACA Team, Association of Canadian Advertisers

In an increasingly competitive business environment, knowing where your customers are online is more important than ever, but that can be tough in a dynamic, fast-changing  — some might say chaotic — digital landscape. At a recent ACA Webinar, comScore’s Darrick Li provided ACA members with some help via a comprehensive review of Canadian consumer behaviour data in […]

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What Do Consumers Really Think? It’s In The Eyes

May 7th, 2018 | ACA Team, Association of Canadian Advertisers

Like with so much of the marketing industry, advancements in technology have brought profound changes and improvements to the field of market research in the past few years. Some of that technology and improvements were the focus of a recent ACA webinar presentation by Aleksandar Simic of EyeSee Research, which specializes in eye-tracking and facial […]

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All Fact, No Fiction: The True Story About AI And Blockchain

April 30th, 2018 | ACA Team, Association of Canadian Advertisers

Much of the business world these days is talking about blockchain and artificial intelligence—including advertising and marketing. And as so often happens with new technology, surging interest has brought a deluge of hyperbole and wild speculation about what the technology can and cannot do. Trying to make sense of the hype was the key motivation […]

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