Brand safety, fraud, wastage, bots, these are all still serious concerns for most advertisers. Feargal Connor, CEO of Mediaoptimise will explain how and why it’s time for digital display campaign audits.
The webinar will start with an overview of auditing digital display campaigns and the different types of audits and the common practices. It will also explain how the challenges of evaluating digital campaign delivery and quality are different than traditional media.
This webinar will serve as an update to a presentation Feargal gave last year but will be of value to anyone working in digital advertising.
Presenter: Feargal Connor, CEO, Mediaoptimise
Date: Tuesday, April 17, 2018
Time: 11:30 a.m. – 12:30 p.m. ET
This complimentary webinar is exclusive to ACA members.
Feargal Connor, CEO, Mediaoptimise
Feargal Connor has more than 20 years of experience applying data, analytics and technology to marketing and media challenges. As CEO of Mediaoptimise Feargal helps advertisers and agencies monitor and optimize their campaigns in real time.
Previously Feargal was the director of operations and product development at Eloda and has worked in marketing roles for Coca-Cola and Northern Foods plc.