Disruption in the food and beverage industry continues unabated, driven largely by the commercially powerful millennial consumer that is growing up, moving out, feeding themselves and, increasingly, their children. From the continuing rise of e-commerce, meal kits, transparency, and technology to less meat, less waste and less time in the kitchen, Jo-Ann MacArthur will explain the big trends in the food industry for 2018 and how forward-looking marketers can best respond.
Presenter: Jo-Ann McArthur, President and Chief Strategist, Nourish
Date: Wednesday, March 7, 2018
Time: 11:30 a.m. – 12:30 p.m. ET
This complimentary webinar is exclusive to ACA members.
For members only:
Jo-Ann McArthur, President and Chief Strategist, Nourish
Jo-Ann McArthur has spent a career building brands with consumers and retailers at Procter & Gamble, Unilever, Cadillac Fairview and Molson. As president of Nourish— a full-service marketing agency specializing in food and beverage—McArthur helps move products off shelves, into the consumer’s shopping basket, onto their plates and into their hearts. Nourish works with clients across the entire food ecosystem including producers, processors, retailers, manufacturers, food service, and restaurants.