Learn how you can leverage emerging trends in global ad production. The global team of subject matter experts from APR works with the world’s most successful advertisers to produce content across all media types for nearly every global market. They’ll discuss best practices and cost optimizers for the top trends they’ve identified for 2018, such as bringing production in-house and the expanding use of emerging tech like AR and VR.
Presenters: Fiona McBride, Executive Director of Client Services and Susan Kurtz, Subject Matter Expert on Emerging Technology & Visual Effects
Date: Tuesday, February 6, 2018
Time: 11:30 a.m. – 12:30 p.m. ET
This complimentary webinar is exclusive to ACA members.
Fiona McBride, Executive Director of Client Services
Fiona has a strong footing in the world of account management and agency leadership, having honed her skills at some of the best known agencies in North America. Fiona has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. Before joining APR, Fiona was the Managing Director at Womenkind, President of Amalgamated, an EVP at BBDO New York and, Director of Client Services at BBDO Canada. Not all at one time of course.
Susan Kurtz, Emerging Technology SME
Susan is an Emerging Technology Subject Matter Expert and a specialist in VR/AR/MR, VFX, and Artificial Intelligence. She has a passion for all technology, and is responsible for providing overall strategy and innovative solutions to some of APR’s most complex problems. She can often be found on-site advising and educating APR clients on how they can incorporate the latest advancements in technology into their marketing campaigns and strategy.